Inflation isn’t scaring off Halloween shoppers

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A display of various masks, including a mask with a hood and a mask with a face painted on it, are arranged on a rack.
Hart Van Denburg/CPR News
Gott-A-Costume in Aurora has rows and rows of masks and costumes, October 20, 2025. Halloween is the store’s busiest time of year.

COSTUME-ECONOMY
Hart Van Denburg/CPR News
Gott-A-Costume owner Cherry Gott in her Aurora store, October 20, 2025. Halloween is her busiest time of year.

COSTUME-ECONOMY
Hart Van Denburg/CPR News
Gott-A-Costume owner Cherry Gott is surrounded by masks, make-up and costumes as she works at the cash register in her Aurora store, October 20, 2025.

COSTUME-ECONOMY
Hart Van Denburg/CPR News
Aurora resident Eric Grow snaps a selfie as he tries on costume hats at Gott-A-Costume in Aurora, October 20, 2025. Halloween is her busiest time of year.

COSTUME-ECONOMY
Hart Van Denburg/CPR News
Some yellow teeth on a monster mask at Gott-A-Costume in Aurora, October 20, 2025.